1. SEO (Search Engine Optimization):
Improves website visibility in search engines to drive organic traffic. Includes keyword research, content optimization, and technical fixes.

2. Digital Marketing:
Promotes products or services online using SEO, social media, email marketing, PPC ads, and content strategies.

3. Off-Page SEO:
Focuses on actions outside your website—mainly building high-quality backlinks, increasing brand mentions, and improving authority.

4. Backlinks:
Links from other websites to yours. Essential for SEO because they signal trust and relevance to search engines.

5. Local SEO & Google Maps:
Optimizes your business for local searches (like "near me"). Key parts: Google My Business (GMB), local keywords, reviews, and map listings.

6. GMB (Google My Business):
A free tool to list and manage your business on Google Search & Maps. Helps attract local customers and improve local SEO.

7. Pinterest SEO:
Optimizes pins and boards using keywords and hashtags. Great for visual marketing, driving traffic to blogs, shops, and websites.